Posted September 17, 2009

A prime example of the invention process would be the genesis of the mechanism that enabled a red furry character to bring laughter to millions. This little guy walked away with the TIA award for Toy of the Year, and can be listed in the Guiness Book of World Records for the fastest selling toy of all time. 

            

It all started years earlier in a one-on-one idea session (the best kind I have found) with one of our veteran designers. We were studying Billy the Bass. (Shout-out to my buddy Joe who invented Billy and brought him to market)

            

From his neutral, fish-like position Billy the Bass bends in half, and looked to us like a doll sitting up. Our young genius inventor colleague went back to his desk and created a mechanism for a doll we later sold as Baby Go Boom, with my daughter's voice on it. The doll wobbled unsteadily, and then fell on her bum. 

To Be Continued . . . 

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