Posted September 15, 2009

How does one invent toys and games?
                      

There's no single or simple answer. I was at the Brookfield Zoo recently and in the gift store I saw several classic zoo store toys, bought them, took them back to the office and on Monday morning we turned at least two of them into product prototypes that our client loved that very same day. No muss, no fuss.  

Rarely, however is it that quick or easy, but the process of buying an existing product and destroying a perfectly good toy to make something new is one we practice almost every day. Near our offices long ago was the world's #1 Toys R Us, and we were convinced that it was all the toys we bought and destroyed, along with other toy inventors in the area doing the same thing, that made that store #1.

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