Posted November 6, 2009
Q. What trends do you see heading into 2010 that are relevant to the industry and your company?
A. Increased production costs due to
new safety standards promise to put great pressure on smaller companies and make toys more expensive while they have a lower level of features, mechanisms, and technologies. We hope not, but perhaps this will lead to less need for the inventive features that we bring to toy products.
As you already know,
change is afoot in the toy industry. Profound changes are occurring as I write this and as this holiday season gears up. Toys are losing shelf space in the mass market and gaining shelf space in hundreds, maybe thousands of other retail outlets.
The retailers that add toys, or increase their mix of toys will be very pleased with the traffic and sales generated as a result, and the overall level of enjoyment their customers will experience when they are pleasantly surprised to find toys on the shelves.
Everyone loves toys. Toys are fun. Fun, like play, is never out of fashion, never out of style, and in fact is very good for you and me. Make sure to have a dose of Vitamin F (for Fun) every day. Vitamin F, don’t forget!
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