Posted November 5, 2009

Q. Your slogan is "PLAY is important business." How does that philosophy inform how you approach your products and inventions?

A. We try to create products that are truly great - to not just to make a living, but to influence, inspire, and entertain children and adults. Toys profoundly influence history and society. The Wright Brothers were inspired by a toy airplane they received as a gift from their father as children. Frank Lloyd Wright credits his set of building blocks with inspiring him to become an architect and influencing the style of his architecture. There are many more examples of the power of toys to influence those who as adults, change the world. 

 

    

 

Q. How does having a Midwestern location help you in your industry?

A. Chicago is a great in-between location, with the major toy companies now on the east and west coasts. The long winter makes it a bit harder to develop outdoor and water toys, but a lack of sunshine makes work an attractive activity during those chilly months. Illinois is truly a great place.

 

Q. With electronic games pretty much dominating the toy landscape for?the last generation, what type of non-electronic toys tend to stand out?

A. Licensed characters and other entertainment based toys stand out, as do truly new products in established categories - like Bakugan, a collectible card game. These are products that truly amaze, deliver outstanding play value, and become newsworthy - like our TMX Elmo.

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