Listening Is Key PDF Print E-mail
Friday, 05 March 2010 06:46
Posted March 5, 2010
 
Some further thoughts on idea meetings for generating new concepts:
       
3. Listening is key. But this is not the kind of listening you likely practice very often.
 
This is the most important thing - each participant must be responsible for being an active participant in the meeting. Being an active and attentive listener is essential. Typical listening often consists of waiting for the other person to stop talking (shut up already!) so that we can say what we have been thinking of and wanting to say. While we are remembering and waiting for them to finish, we often won’t be paying attention to what they are saying, for fear of forgetting what we want to say.
 
        
Active listening is not like everyday listening. It is a skill that can be developed, and takes real work and effort to do continuously. Just because I know how to throw a ball doesn’t make me a major-league pitcher. The difference between backyard catch and world series pitching is very great. So it is with listening. We may well think we do it and know how to do it, but what I am describing is another skill altogether. 
 
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Bruce Lund

Bruce Lund, Founder
Lund and Company Invention, L.L.C.


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