Overnight Success Takes Twenty Years

Tuesday, 10 March 2009 06:53

Posted March 10th, 2009

Persistence makes all things possible.

In our world of R & D (Research and Development) we come up with many stand-alone products such as our games Fireball Island and Dizzy Dryer, or dolls such as Baby Sip n Slurp, just to name a few. But we also engage in long term exploration of technologies that intrigue us and we believe have potential in toys. Researching a technology takes years, with many directions and applications explored.

Baby Go Boom, inspired by Billy the Bass, began a five year exploration of a motorized hinge mechanism that used in different ways, and in combination with other mechanisms led to many products that eventually came to market and many that did not, including Tumble Time Tigger, Get Up n Bounce Tigger, Hop Along Katie, and many others.

The culmination of our years of investigation into this simple hinge was the elegantly simple mechanism found in TMX Elmo and the TMX Friends Cookie and Ernie. It is primarily a simple, one-motor hinge that was capable of doing more than any comparable toy mechanism ever. And only our years of prior study would have prepared us to create this mechanism.

Overnight success takes twenty years.

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written by Nicole (SAHM Reviews), March 10, 2009

I'm completely amazed that Billy the Bass inspired anything other than the desire to drink a beer. My mind works in terms of accounting and not mechanics but no matter how much I saw that, ummm, toy?, all I could think was "redneck". LOL

When I worked at a pharmaceutical company, I got to see first-hand how going in one direction sometimes leads to something entirely different and more successful. That, in itself, is inspiring.

Congrats to you and your successes. Best wishes on many more to come!

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written by Joe Pellettieri, April 01, 2009

You're welcome

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