Michael Jordon was a sensational basketball player, but only so-so at baseball. Today we try to be great at one thing, rather than mediocre at many. It wasn’t always that way, however.

One thing that we do well is to investigate simple mechanical technologies. We explore and tinker with them, sometimes over a period of years, until we develop wholly new applications for something simple, inexpensive, and familiar to everyone. This is the Edisonian invention process, hands on playing with magnets, electrical components, pneumatics, gears and cams, sound, light and harmonics.               

And, just between you and me, I believe that one day we will discover something big, something important, something that will have a use and application far beyond the toy industry. Who knows, but we may have already and not yet realized it. 

Other times we have a known opportunity in mind, such as the next Tigger, or Elmo, or feature baby doll, or some other category of product. In this process we try to come up with a feature or action that would be perfect for that character, whether it's doing a cartwheel like Tumbletime Tigger, standing up from a seated or prone position like TMX Elmo, or jumping entirely off the ground like our Turbo Tail Tigger. 

We have found what we are good at and we strive to get better at it every year, to become the best we can be. We endeavor to become . . . simply the best. 

           

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