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Posted June 1, 2009 The point of the previous story is what, you may ask?
Not sure, really.
But to me this is an example of non-obvious thinking - not coming up with only the first, or correct answer, but before choosing, coming up with a variety of plausible and not so plausible answers to choose from. The best answer will not necessarily be the first. If you have only one solution to a problem, then you may very well not have the best solution. By coming up with many ways to solve a problem, you improve your odds of finding the one best solution, if such exists. We often find that while something may not appear possible, if we will allow ourselves to consider it possible, then we often come up with viable solutions. One case in point, last week we went to a military technology show and demonstration. Our plan had been to have a booth, as well as to do a technology demonstration. Somehow we ended up with neither one, but our travel plans had already been made. We decided to go anyway, hopefully to meet and greet, rub shoulders and perhaps locate some potential customers, licensors, investors or others to help to commercialize our system. But how would we find them, or they find us? Sandwich signs! Walking billboards. An old solution, but a bit too obvious that we were trolling for business, and a bit ‘vaudevillian’ as well. We opted for T-shirts and hats with images on the front, and system details on the back. We went trolling and met some interested parties. What looked like a failed plan was successful through some non-obvious (except of course in hindsight) thinking. We went with success in mind, and may well have snatched victory from the jaws of your feet . . . or whatever.
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