The Economic Flu Shot PDF Print E-mail
Tuesday, 16 June 2009 13:02
Posted June 17, 2009

Slime Fwu

Whew. I just spent a week or so recovering from, and staying at home so as to avoid spreading to others, a bad case of the Swine Flu. Or maybe it was a good case, since I have survived it intact. I am almost all better now, thanks for asking. I highly recommend flu shots and avoiding pig farms. 
            
It seems like the global economy has a case of the flu as well, and the toy industry certainly is a bit under the weather. But like most cases of the flu, the pain and suffering will be over at some point. Hopefully we as an industry, as well as individual companies, will find some sort of economic ‘flu shot’ that we can take each year to stave off future problems of the sort we are experiencing right now. 
            
I am not alone in the sense of astonishment that great industries and giant corporations can be brought so suddenly to their knees. We have seen financial and industrial giants that we thought could not fail do just that. Can it be that major corporations do not have contingency planning, worst-case senario studies? 
            
The military has to anticipate worst-case scenarios constantly in order to keep us safe and not be caught by surprise. I anticipate that business climate senario studies will become an important and necessary part of business planning in the future. If we can only take the time to do so. But businesses and industries large and small are all so busy surviving day to day, that the topic of long term survival and "thrival" is almost universally neglected. 
            
That will have to change.

   
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Bruce Lund

Bruce Lund, Founder
Lund and Company Invention, L.L.C.


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