Posted June 8, 2009

Why Toys REALLY matter:

A noted Nobel Prize winning scientist was quoted as saying that one of the greatest losses to modern society has been Legos replacing Erector Sets. In his opinion the relatively simplistic block, replacing the far more complex, versatile nuts and bolts, girders and beams of the Erector/Meccano system resulted in a loss to society.

            

Now we all agree that Legos are a great toy. But his point is that children’s imaginations will not be challenged by Legos block stacking play nearly as much as they are by the complexity and resulting possibilities that the Erector set provides. And more generally his point is that TOYS MATTER TO SOCIETY, that toys matter to the world and to all of us. He is saying just what I have been saying and just what the toy industry needs to be saying. 

            

This is just what toy companies, inventors, designers, marketers, advertising and PR executives, and sales reps need to get into their collective thick skulls (myself included). What we do is important.  

Creating and bringing toys to market is like delivering food for the brain, nutritious food to help brains grow and develop to their greatest potential. And this matters greatly because these brains we are feeding will one day feed the world. 

            

So the lesson for today is "Toys are Brain Food. Feed the Brain, Feed the World."TM 

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