Toy Fair Season Is Upon Us! PDF Print E-mail
Tuesday, 27 January 2009 12:01

Posted January 27, 2009:

The 2009 Toy Fair season is well upon us.  The October Toy Fair in Dallas was the first, the Hong Kong show is just over, the British Toy Fair just starting, the giant Nuremburg Toy Fair coming soon, the New York International Toy Fair in Mid February, and much later in the year, the Japanese Toy Fair.

As recently as a decade ago or so, toy industry execs were on the road doing one toy fair after another from the beginning of January until beginning of March, as there were toy fairs in Italy, France, Spain and others, and the Japanese show was in early March.  It was a grueling schedule. 

As it is now, January 1 is often a travel day for toy folks to get to the Hong Kong toy show, where buyers make many key buying decisions.  The Japanese toy show has been moved much later to discourage knockoffs of their new introductions. 

 

 

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Bruce Lund

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