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Posted February 25, 2009
In 1992 we changed our company name from Lund and Company, to Lund and Company Invention, L.L.C. to focus our collective mind on the fact that we are inventors, not designers, and that has resulted in our becoming better inventors. We adopted as our mantra, or mission statement “We bring small things to life,” and in doing so we have in fact done more, and gotten better at just that. Both are cases of looking where we wanted to go, and the change in our work followed naturally from that. Intentionally stating what we were and wanted to be has helped us as a team to be far better at those things.
The toy industry can create its own such mantra, or mission statement. It must be short, sweet, and powerful, and one that speaks of the creation and marketing of great products that are safe and innovative, products, that inspire, delight, educate and otherwise enrich the lives of others. By creating that clear and powerful vision, and reminding themselves, and all its members of it constantly, the industry will become the kind of products we will be known for.
We can create in the mind of the public, that this is the kind of industry we are, and the kind of product we are dedicated to. Each member company can put this pledge on all their packaging, like the Good Housekeeping Seal, and it will distinguish TIA toy companies from other toy marketers who do not subscribe to this high standard. We can visualize ourselves as a great industry that creates great products that are important to children; and to our society as well. And visualizing ourselves as great will make us greater - perhaps greater by far than we might ever believe possible.
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