(continued from previous post)

A delightful surprise to come out of this development in San Francisco is that East Coast academics have looked at the relationshiop between Happy Meal premiums and childhood obesity and found that Happy Meals are in fact more nutritionally sound than much of what is served in school lunch programs. School lunches were found to be a significant contributor to childhood obesity and healthy changes in school meals have been the result.

I believe that there has been a modest improvement in the nutritional content of the Happy Meal, as well. McDonald’s response to this was quiet and inspired. They took the toys out of the Happy Meal box and now offer them for sale separately for 10 cents, donating the dime to the Ronald McDonald's charity benefiting children and their families.

(To be continued . . . )

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