Posted November 2, 2009
It’s the stories man, just like the legendary Charlie Byrd said. We go through life making up our own stories about events, believing our stories, and being emotionally invested in them - often to our own detriment.
I am going to be careful about the stories I make up to describe events that occur, good or bad, happy or sad, challenging or rewarding, and about the people I meet.
To that end, the toy industry is in the throes of change. Costs are going up - that is a fact. Retailers are cutting shelf space - also a fact. It is a nightmare, catastrophic! Or is it? To say so would be my story made up about the facts of the changes, and that story can affect my response to these changes. That story can lead to poor choices, or even a sense of hopelessness, rather than encouraging others to focus on opportunity, and how to adapt or change their business model to thrive in a new reality.
Keep the facts in mind and do not be distracted by some story told to you by others, or even by your inner storyteller. Change is afoot and we need to be very clear in our thinking to survive and thrive. These changes will have many and profound benefits down the road, to the consumer, to the toy industry, and perhaps to our own enterprises.
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