What you call something cannot be underestimated in its importance. We changed our name long ago from Lund and Company to Lund and Company Invention, L.L.C. to reflect to ourselves and to others that we are inventors. We're not just toy designers, but inventors of new mechanisms and technologies. In changing our name we became more focused on invention and we invented better products. The name change had a positive effect on the nature and quality of our work.
Mustang - great name for a fleet of foot, sporty car. Other brand names take on meaning over time, like Bentley, Rolls Royce, and Boeing, for example. These names become imbued with the essence of the product they represent. Pound Puppies is a great product name. Furreal Friends, too. Choosing a name is a key aspect in the ultimate success of a product, and a poor choice will not be without consequence.
Some names are just irksome by virtue of their nonsensicality. Whoever came up with the idea to name a bank Fifth Third Bank? What the heck were they thinking? What does that mean to anyone outside of Cincinnati? Or how about naming a company Diversified Specialists Inc.? Huh? Even General Creations. I guess they are just names that mean nothing, but allow the company to do whatever they end up doing. Can’t we do better than that? I often wish people would just run them by me for a quick check before they settle on a name.
