Posted August 3, 2009

Whenever the toy industry has a hit product, Rubic’s Cube, Tickle Me Elmo, Cabbage Patch, TMX Elmo and others come to mind, all benefit. All retailers, all manufacturers, everyone benefits as the spotlight is shone on toys and all eyes are drawn to the must-have product, and the consumer buys other toys and non toy products along with. 

            

We need to create great products that no retailer can be without. The competition for dollars is too great. And we can’t do it alone. Alone we are not good enough. Neither the toy companies nor ourselves are able to do it often enough. We need to raise the bar on the wonderfulness quotient, the “WQ” of all new toys.

            

Now more than ever collaboration between toy companies and inventors like ourselves is needed to deliver the best product to market that our collective genius can produce. If you have a better approach, please let me know. I have seen this work.

            

Together we can create the rising tide that floats all boats.

< Previous Page

    

Name

Email

Comment

smaller | bigger

I have read and agree to the Terms of Usage.

Add Comment