|
Posted April 17, 2009
“It has all been done before.” Everything has been done before. The real opportunity for the toy industry and us as toy inventors is to take existing play patterns to the next level of fun and performance. Water guns were not new, but the Super Soaker and the motorized water guns that preceded them took the product category to a new level of performance. It was the technological advance that the category needed to pump life and excitement back into a classic play pattern. When first introduced, our Hydrogen Powered Rocket system was the first new rocket technology in over 45 years and eliminated the need for pumping and refilling in water rockets and air rockets, or the ordering of flammable black powder engines. Our rocket is safe and easy to use over and over and over again. The Rubik’s Cube took puzzles to a whole new level. Puzz 3D took jigsaw puzzles to another dimension. Hot Wheels took die-cast car performance to a new level at the time of its intro. Barbie took paper doll play into the third dimension, and the original GI Joe took basic dress up and accessory role play, and made it appeal to boys. Everything we do has been done before. We hope that we can do it better, do it in a new way, or combine it with additional features. I suspect this is true for most industries, businesses, and fields of endeavor. We all strive to do better than has been done before.
 |
Subscribe to this comment's feed